Southeast Pet adds Hi-Tek Rations and Absorbine

Backed by more than 120 years of animal care expertise, Absorbine introduces ShowSheen & UltraShield, two new lines of dog products that you won’t want to miss.  ShowSheen is known worldwide as an elite name in animal grooming, it helps keep dogs’ coats clean and shiny—which makes for happy dogs and happy owners.  UltraShield products are formulated to help guard against fleas, ticks, and biting flies. There’s an on-dog spray, a carpet & surface spray, and even a natural fly repellent spray for those who prefer eco-safe formulas. With all of these choices, UltraShield® makes it easy for you to get the product that best meets your needs.

Absorbine's Website:


Southeast Pet receives AIB’s “Recognition of High Achievement” for the 6th year in row!

For the 6th year in a row Southeast Pet has achieved the rating of “Recognition of High Achievment” for their annual AIB audit.  The American Institute of Baking is committed to protecting the safety of the food supply chain worldwide.  Scoring well on an AIB GMP Inspection shows that a supplier is committed to doing all they can to provide clean and safe products.  The comprehensive GMP Inspection evaluates the adequacy of:

  • • Operational Methods and Personnel Practices

  • • Maintenance for Food Safety

  • • Cleaning Practices

  • • Integrated Pest Management

  • • Adequacy of Prerequisite and Food Safety Programs

To find out more about the AIB inspection process, follow this link:


About AIB InternationalAIB International provides Food Safety Inspections, Audits, and Certifications, Food Safety Education, and Research & Technical Services. Founded in 1919, the company is committed to protecting the safety of the global food supply chain and delivering high value educational and technical programs. 

Thanksgiving Holiday Delivery Schedule

Southeast Pet will be closed Thursday and Friday of the Thanksgiving holiday week. Below are the holiday schedules for both Austell and Lakeland warehouse’s orders & deliveries. Feel free to call your Sales Representative or Southeast Pet at 770.948.7600 if you need any specific clarifications.

Austell Delivery Schedule for Thanksgiving Week 2013:

All store orders will be taken/submitted 1 day earlier than normal

If your normal ORDER day is:

Monday Please submit your Thanksgiving week orders by Sunday, November 24th by 12pm. Delivery day will be one day earlier than normal

Tuesday Please submit your Thanksgiving week orders by Monday, November 25th by regular cut off times.
Delivery day will be one day earlier than normal

Wednesday Please submit your Thanksgiving week orders by Tuesday, November 26th by regular cut off times.
One day routes will be delivered one day earlier than normal
Two day routes will be delivered one day later than normal

Thursday Please submit your Thanksgiving week orders by Wednesday, November 27th by regular cut off times.
Delivery day will be same as normal


July 4th Schedule Updates

Southeast Pet will be closed on Thursday and Friday July 4th and 5th in recognition of Independence Day.  We will be open on Sunday July 30th to take your orders.

Order deadlines will be moved up one day.  If you typically order on Monday, please place your order on Sunday.  We will deliver on both Friday and Saturday.

Memorial Day Holiday Ordering Schedule

Southeast Pet will be closed Monday, May 27 to observe Memorial Day

Please be reminded that we will be closed next Monday for Memorial Day, and your order/delivery days will be pushed back one day.  Feel free to call the office 770.948.7600 or your sales representative with any questions you may have regarding schedule changes.

Many thanks to those who have served and those continue to serve our country.
Have a safe and relaxing holiday weekend!

One Login - Multiple Stores

If you manage multiple stores, you shouldn't have to have multiple logins.  Many of our clients don't know that we can set your login to manage multiple stores.  If you are interested in having access to all of your stores from one login, let us know by emailing  Include the account numbers and the login that you want these stores added to. Once your setup is complete, you will see a drop down list of your stores.  Simply select the store that you want to shop for and that store will be activated. 

New Florida Location Open for Deliveries

New Lakeland Location
2560 Old Combee Rd. Suite 27
Lakeland Florida 33805

As Southeast Pet continues to strive to offer the southeast the best service we possibly can, we saw the opportunity to expand our distribution area to include all of Florida.  By adding a second warehouse location in March 2013, we have moved toward expanding deliveries to the whole state of Florida, when before we were only able to service the Panhandle areas.

Our new office & warehouse space is located in Lakeland, Florida. It has 27,000 sq ft. of product space.  We have over 50 manufacter's represented in our Florida selection, but are adding products and manufacturers continuously. Check back here or sign up for our email updates, to learn about new product, manufacters and other Florida news.


Representing Southeast Pet in Florida are our two new sales representatives, Ingrid Berger & Sharon Rosete. Both come with years of experience in the pet industry and are very familiar with the Florida market.  We are very happy with the expertise they bring to our team and know that they will take great care of all your store's needs.


Paw Wars Thank You & Save the Date for 2014!

Thank you for your support and participation in another successful Southeast Pet Open House!  Paw Wars featured an expanded selection of new manufacturers and products, great speakers & even Darth Vader himself made an appearance!  We had a great time seeing everyone at Paw Wars and we hope you did too! Plans for our 2014 Open House are already underway!

Save the date for next year!

April 3-4, 2014

At the Cobb Galeria Centre

Recall Expansion 3 - Natura Pet

Natura Pet

April 19th, 2013

Dear Valued Client,

We are expanding the scope of our voluntary recall to include all Natura brand products with expiration dates
up to and including March 24, 2014.

Please notify your stores of this voluntary recall of affected products as outlined in the table below. Also,
please advise your stores to follow the attached retrieval instructions to execute this voluntary recall.

As we continued to work with the FDA, we want to ensure that every product in the marketplace meets our
highest quality standards. Therefore, we are making the voluntary decision to expand our current recall.

We have already implemented a number of enhancements to our sanitation and production processes. We
have worked closely with the FDA throughout this process.

The Natura plant in Fremont Nebraska is back in full production and running 24/7 to resupply the market as
soon as possible. All products now go through positive release testing-which ensures that all products shipping
from Fremont meet our high quality standards. Our resupply efforts are well underway and we continue to ship
products as they are produced.

Updated Scope of Voluntary Recall:

Expansion of Natura Recall

Dear Valued Client,

Natura Pet is expanding the recall of specific California Natural, Innova, EVO, Karma and Healthwise formulas as a precautionary measure due to potential Salmonella contamination. Mother Nature and wet products are not included in this recall. No other P&G Pet Care brands are impacted by this recall. 

We were alerted to a single case of Salmonella in a 2.2lb package of EVO Turkey & Chicken Cat Food on March 15th and took the precautionary measure of recalling all products produced on the same line within the same time frame. In the course of further examination, Salmonella was also discovered in other packages of EVO Turkey & Chicken Cat Food and Innova Cat Treats.  We are taking the immediate and precautionary action of expanding the current recall to include additional Natura products that were produced between December 14th 2012 and March 24th,2013 on the same production line. We are also recalling a single lot of Innova Cat treats.  True to our heritage, we will be transparent as we work through this issue.


Plans are in place to increase production and expedite release of product, but some supply disruptions should be expected.


Salmonella and other contaminants pose a great challenge to the food industry.  No company is immune. We assure you that we are extensively investigating, inspecting and taking all actions necessary to ensure that our products meet both your client’s expectations and ours.


If additional risks are identified, we will take immediate action to protect the health of our pets and integrity of our products. We are committed to doing what is necessary to make the healthiest pet foods in the world.


The attached document lists impacted SKUs with specific lot codes and expiration dates for both the previously announced voluntary recall and this expansion.